Friday, January 8, 2016

Motorhead frontman Lemmy Kilmister featured in milk ad


Lemmy Kilmister is featured in a new commercial from Finnish dairy company Valio. The spot was filmed just weeks before Lemmy's death. You can watch the video below.


The spot is a remake of a 1990s milk ad that is well known in Finland. It shows Lemmy exiting a gas station saying, "I don't drink milk, and I never will… you asshole."

The company said in a statement: "We were first shooting a remake of an iconic Finnish milk ad. The tone of this ad that was shot a month ago was changed to make it a heartfelt tribute, however modest. A take that came late in the shoot was selected — one of Lemmy's brilliant improv moments that was never in the script. This was our magical encounter with a great man — and we’re honoured to share it with the world. Thank you, Lemmy."